Last Updated on February 29, 2024 by Ezra Matiasi

Campaign Kickoff | Aim | Official Ad | Tourism Growth | The Partnership | Encouragement

In an exciting move to put South Africa on the world tourism map, the Tourism Business Council of South Africa (TBCSA) has teamed up with the well-known comedian, Trevor Noah

Their collaboration, named the “Best of Us” campaign, aims to show off South Africa’s attractions in a way that’s as entertaining as Trevor’s comedy.

Campaign Kickoff at Leonardo Hotel, Sandton

The campaign started on November 09, 2023, at the Leonardo Hotel in Sandton, Johannesburg. 

Trevor Noah’s funny and charming videos are at the heart of the campaign, reaching out to people all over the world. 

The goal is to bring in 21 million visitors to South Africa.

Aim: Bringing in Travelers from Key Places

The “Best of Us” campaign focuses on attracting travellers from Africa and important countries like Germany, the United Kingdom, and the United States of America. 

By using Trevor’s humour, the campaign wants to make South Africa a top choice for people looking to explore the world.

Watch Tourism In South Africa | Trevor Noah

Boosting Tourism Growth

South Africa’s travel and tourism sector is expected to grow by 7.6% each year for the next ten years. 

TBCSA believes Trevor Noah’s popularity and strong connection to South Africa make him the perfect ambassador. 

The campaign wants to show off South Africa’s diverse culture, tasty food, thrilling adventures, and unmatched hospitality through Trevor’s unique lens.

Trevor Noah: The Heart of the Partnership

Born in Soweto, Trevor Noah’s journey from South Africa to global fame makes him more than just a spokesperson. 

His deep ties to the country and his love for its culture, food, and adventures make him the perfect fit for the “Best of Us” campaign.

Hopes for Economic Impact

TBCSA’s CEO, Tshifhiwa Tshivhengwa, is confident that this collaboration will not only bring more tourists but also create jobs for everyday South Africans. 

The goal is to make South Africa a must-visit destination for people around the world.

Trevor Noah is a true South African at heart and having him as the voice of the South African tourism sector will have great benefits for the sector. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup. I am confident that Trevor will help us to position South Africa as the destination of choice for global travellers.

TBCSA CEO, Tshifhiwa Tshivhengwa.

Encouraging All South Africans To Join In

Beyond Trevor Noah’s fame, TBCSA hopes that all South Africans will get involved.

They want people to share the campaign on social media to make South Africa the top choice for global travellers.

As Trevor Noah brings his humour to the forefront, blending it with a love for his home country, the “Best of Us” campaign sets out to make South African tourism a laughter-filled adventure for everyone.

About the Author

Ezra Matiasi

Head Content Writer

Hello! My name is Ezra Matiasi, and I'm the enthusiastic mind behind Travello, a captivating travel blog that takes you on remarkable journeys around the world. With a passion for exploration and a love for sharing captivating stories, I curate the best travel experiences, hidden gems, and breathtaking landscapes. Through vivid descriptions and captivating photographs, Travello aims to inspire wanderlust and help fellow travelers make the most of their adventures. Join me as we embark on exciting virtual voyages and discover the wonders our beautiful planet has to offer. Let's explore the world together, one adventure at a time!

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